Joe Biden and that logo
Hello, Joe, what do you know?
Turns out, maybe not too much about graphic design. Former Vice President Joe Biden announced his candidacy for president in the 2020 election, adding his name to an already crowded field of Democratic hopefuls.
But it’s been the release of Biden’s campaign logo that seemed to make a bigger splash than the announcement itself (given his candidacy had been rumored for months).
I could go on and on about the things I don’t like about the logo (and there’s a good amount), but plenty of others have gone into great detail about its faults. And Twitter was a like a fantastic Comedy Central roast and I was here for all of it.
Basically me reading everyone’s take on Twitter:
Here are some of the more memorable tweets I saw (usually ones that made me laugh):
And probably my personal favorite (because this was exactly what my reaction was when I saw the logo for the first time:
Going beyond Biden’s logo, let’s talk about how the majority of the Democratic field is using first names in their logos. Some logos have the last name smaller, but several others omit it entirely. This post compares and critiques several 2020 campaign logos, but what struck me was how many were using the candidate’s first name only. Yes, we saw it with both Hillary Clinton and Bernie Sanders in 2016 (and how could we ever forget Jeb!), but it seems like that is campaign logo rule #1 this go-around, because now we have Jo(e).
What do you think of Biden’s campaign logo? Whose logo do you like (or loathe) and why?